About us

About Us

Drift Co. started with one simple idea — less noise, more meaning.

We’re not here to flood your feed with trends. We're here to build something that lasts — clean design, intentional drops, and products that speak without shouting.
No mass production. No clutter. Just pieces with purpose.

Born in Delhi and inspired by automotive culture, streetwear, and a love for minimalism — Drift Co. is for the ones who move differently.
Everything we create is made to order — keeping it personal, reducing waste, and staying real with what we offer.

We design what we’d actually wear. What feels good to use. What you’ll keep, not toss.

What We Stand For

Intentional Design — Clean lines, sharp details, timeless feel
Made to Order — No waste, no overproduction, just what’s needed
Human Touch — Real people behind every message, every product
Movement First — Inspired by motion, simplicity, and street-level creativity

Founder’s Note

I started Drift Co. because I didn’t see enough brands doing it right — with focus, with feeling, with intent.

This brand is a piece of me, and everything you see here is built with care, curiosity, and a little obsession for detail. Whether it’s a phone case or a tee, it should make you feel something.

I appreciate you being here — seriously.

We’re just getting started.

— Dhruv Joshi
Founder, Drift Co.